I don't know what this is supposed to be selling the public but I imagine they're trying to tell me this lawn mower has sharp blades, don't all lawn mowers have sharp blades? Is it so fast that it caught this poor frog standing on the lawn? Animal cruelty to sell lawn mowers is not amusing but I guess the guys in Bangkok thought this would somehow sell more Black & Decker lawn mowers.
What amazes me is how many people probably had to approve this campaign to get it into production and no one stopped it. The thing that I find even more horrific is that the credits listed for the Advertisements have 2 photographers but no illustrators or effects people, so I'm thinking they actually sliced animals in half to produce these ads. I don't think there's a medal for animal cruelty in advertising but after seeing this campaign with a frog, snake and lizard all cut in half I know who I'd vote for .
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